Cattasaurus Rebranding
Client
Cattasaurus
Project
Cattasaurus Rebranding
Services
Brand Identity
Mascot Design
Packaging
Year
2026
Cattasaurus Rebranding
Client
Cattasaurus
Project
Cattasaurus Rebranding
Services
Brand Identity
Mascot Design
Packaging
Year
2026
A progressive rebrand for its next chapter
Every Cattasaurus product begins with understanding how cats naturally live, play, and rest. The new identity follows the same philosophy - designed with equal parts function and personality.
The rebrand transforms Cattasaurus into a cohesive lifestyle brand, introducing a scalable visual system inspired by prehistoric curiosity and modern comfort. From packaging and photography to illustration and digital experiences, every element works together to create a brand that's memorable, approachable, and built for long-term growth.
Every Cattasaurus product begins with understanding how cats naturally live, play, and rest. The new identity follows the same philosophy - designed with equal parts function and personality.
The rebrand transforms Cattasaurus into a cohesive lifestyle brand, introducing a scalable visual system inspired by prehistoric curiosity and modern comfort. From packaging and photography to illustration and digital experiences, every element works together to create a brand that's memorable, approachable, and built for long-term growth.
Modern tale of the ancient paws
What if cats were the tiniest descendants of dinosaurs? The stealthy hunting, the cave-loving naps, the fierce ownership of territories, the dramatic paws-on-everything attitude - everything fits.
What if cats were the tiniest descendants of dinosaurs? The stealthy hunting, the cave-loving naps, the fierce ownership of territories, the dramatic paws-on-everything attitude - everything fits.
Logo Design
The Cattasaurus logo retains its original motif, combining the logotype with the brand character as its logomark to preserve familiarity and existing brand equity. The character illustration has been simplified to improve versatility and usability. The logo is crafted in multiple proportions and lockups to accommodate a wide range of applications.
The Cattasaurus logo retains its original motif, combining the logotype with the brand character as its logomark to preserve familiarity and existing brand equity. The character illustration has been simplified to improve versatility and usability. The logo is crafted in multiple proportions and lockups to accommodate a wide range of applications.
Icon & Typography
Inspired by prehistoric motifs and cave markings, the icon system brings an ancient visual language into the present. Paired with Bureau Grot, subtle feline-inspired details add character and personality to each icon.
Inspired by prehistoric motifs and cave markings, the icon system brings an ancient visual language into the present. Paired with Bureau Grot, subtle feline-inspired details add character and personality to each icon.
Packaging
Rooted in the Once Upon a Time concept, Cattasaurus imagines the cat as a creature that has evolved through the ages - while its instinct for comfort has remained unchanged.
The packaging translates this story into a contemporary unboxing experience. Natural materials and straightforward structures reference the rawness of the prehistoric world, while vibrant colour, bold typography, and playful graphics bring the story forward into the present.
Rooted in the Once Upon a Time concept, Cattasaurus imagines the cat as a creature that has evolved through the ages - while its instinct for comfort has remained unchanged.
The packaging translates this story into a contemporary unboxing experience. Natural materials and straightforward structures reference the rawness of the prehistoric world, while vibrant colour, bold typography, and playful graphics bring the story forward into the present.
By day, our spaces are perfect for lively meetings and productive work. As evening comes, the lighting shifts to a warmer, more intimate glow. This smooth transition mirrors human biorhythms, ensuring everyone feels comfortable and at ease at any time of day.
By day, our spaces are perfect for lively meetings and productive work. As evening comes, the lighting shifts to a warmer, more intimate glow. This smooth transition mirrors human biorhythms, ensuring everyone feels comfortable and at ease at any time of day.
Cattasaurus now has a brand world that feels as thoughtful, playful, and curious as the cats it was made for. Through strategy, identity, packaging, and experience, we built a flexible system designed to grow with the brand - and keep the story going.
Cattasaurus now has a brand world that feels as thoughtful, playful, and curious as the cats it was made for. Through strategy, identity, packaging, and experience, we built a flexible system designed to grow with the brand - and keep the story going.
WHAT WE DID?
Brand Identity
Mascot Design
Packaging
THE COLLECTIVE
Project Lead: Viet Pham
Creative Director: Buun Ngo
Project Manager: Hong Nhung
Designers: Dieu Ly, Dang Tam
Illustrator: Dang Tam
Copywriters: Dieu Ly, Hanh Nguyen
Document: Buun Ngo, Dieu Ly, Dang Tam, Khoa Duy
Motion Designers: Dieu Ly, Khoa Duy, Dang Tam
Photography: Mat Bet
Gaffer: Bao Nguyen
Retouch: Mat Bet, Dang Tam, Khoa Duy
Pet-stars: Bap, Bo, Chuoi, Dau
Pet Stylist: Anh Phuong
Models: Tam Vo, Linh Ichigo, Viet Pham
Assistant: Linh Hoang
WHAT WE DID?
Brand Identity
Mascot Design
Packaging
THE COLLECTIVE
Project Lead: Viet Pham
Creative Director: Buun Ngo
Project Manager: Hong Nhung
Designers: Dieu Ly, Dang Tam
Illustrator: Dang Tam
Copywriters: Dieu Ly, Hanh Nguyen
Document: Buun Ngo, Dieu Ly, Dang Tam, Khoa Duy
Motion Designers: Dieu Ly, Khoa Duy, Dang Tam
Photography: Mat Bet
Gaffer: Bao Nguyen
Retouch: Mat Bet, Dang Tam, Khoa Duy
Pet-stars: Bap, Bo, Chuoi, Dau
Pet Stylist: Anh Phuong
Models: Tam Vo, Linh Ichigo, Viet Pham
Assistant: Linh Hoang