Là Bơ 1986
A bakery specialized in croissant
WHAT WE DID?
Brand Identity
Brand Structure
Mascot Design
Brand Naming
Brand Identity
Brand Structure
Mascot Design
Brand Naming
THE COLLECTIVE
Lead Designer: Thư Bùi
Supporting Designer: Hà My
Documentation: Hà My, Thư Bùi
Illustrator: Minh Nguyễn
Project Manager: Nhung Nguyễn
Creative Director: Việt Phạm
Photography: 1986 Team
Lead Designer: Thư Bùi
Supporting Designer: Hà My
Documentation: Hà My, Thư Bùi
Illustrator: Minh Nguyễn
Project Manager: Nhung Nguyễn
Creative Director: Việt Phạm
Photography: 1986 Team
Là Bơ 1986 is a chain of bakeries specializing in croissants and other baked goods. This brand is a part of the F&B ecosystem of 1986 Café & Stay – a renowned brand name in Hai Phong City, Vietnam.
Tèn Tén Ten Collective crafted the brand identity system of Là Bơ 1986 to reflect a sense of approachability and friendliness, catering to the local customer base.


















Or just simply drop by and say hello.
Or just simply drop by and say hello.
