Coolmate Rebranding
WHAT WE DID?
Brand Strategy
Market Research
Brand Identity
Brand Strategy
Market Research
Brand Identity
THE COLLECTIVE
Creative Director: Việt Phạm
Lead Designers: Trân Nguyễn, Andree Nguyễn
Supporting Designers: Việt Phạm, Hoà Nguyễn, Ly Nguyễn, Tâm Võ, Duy Nguyễn
Strategist: Việt Phạm, Phương Lê, Trân Nguyễn, Andree Nguyễn, Thư Bùi
Project Manager: Lan Anh
Photos/Videos: COOLMATE Team
Creative Director: Việt Phạm
Lead Designers: Trân Nguyễn, Andree Nguyễn
Supporting Designers: Việt Phạm, Hoà Nguyễn, Ly Nguyễn, Tâm Võ, Duy Nguyễn
Strategist: Việt Phạm, Phương Lê, Trân Nguyễn, Andree Nguyễn, Thư Bùi
Project Manager: Lan Anh
Photos/Videos: COOLMATE Team
Based on the idea of leveraging technology to revolutionize traditional fashion, providing Vietnamese men with a streamlined and convenient shopping experience, COOLMATE was established in 2019. After four years of strong development, COOLMATE has launched a new version of itself, ready to embrace exciting challenges ahead.
With the core value of accompanying Vietnamese men through a seamless and convenient experience, Tèn Tén Ten Collective has supported COOLMATE in refreshing its brand identity, making it more approachable while blending technology and fashion for men. COOLMATE is gradually becoming a companion, instilling confidence in its customers.
We transformed a diverse portfolio of product lines into a cohesive vision. This involved creating a fresh art direction, dynamic motion graphics, and distinctive iconography, along with establishing a new brand voice. Additionally, we introduced a typeface that embodies COOLMATE's core values, designed to make a significant impact moving forward.
We transformed a diverse portfolio of product lines into a cohesive vision. This involved creating a fresh art direction, dynamic motion graphics, and distinctive iconography, along with establishing a new brand voice. Additionally, we introduced a typeface that embodies COOLMATE's core values, designed to make a significant impact moving forward.
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